10 Ways To Know If You Need a Logo
There is something intriguing about having a logo designed for you —even if it’s not needed.
Over the past decade, we have seen an increase in demand for logos with the rise of social media and e-commerce. But what does that mean for you? Do you need a logo to succeed? After all, you’re seeing hundreds of new brands exploding each and every day.
Even though spending money every time a new trend appears is not a good idea, staying up-to-date with the brand is crucial. Your brand will appear more relevant and polished if you have a well-designed, and well-curated logomark.
In this article, I’ll provide the power of a logo, and 10 ways to know if you need a logo for your business.
The Power of a Logo
A logo is a graphic mark, emblem, or symbol used to aid and promote identification and recognition.
It can help customers understand what you do, who you are, what you value, and what services you offer.
Having a logo is important for a number of reasons. Although it is just one of the elements of a brand, it will most likely appear on major touchpoints such as the website, business card, social media page, product, proposal sheet, packaging, ads, uniforms, and so on.
What Does a Logo Do?
A logo acts as an ambassador for your ‘brand’. It’s main purposes are
- Makes the first impression on customers, inviting them to interact with the brand
- Acts as the ‘face’ of a brand
- Identifies a brand
- Distinguishes a brand from its competitors
- Fosters brand loyalty
“A logo derives its meaning from the quality of the thing it symbolizes, not the other way around.”
— PAUL RAND, WORLD-RENOWNED BRAND DESIGNER
10 Ways to Know If You Need a Logo
The way this works; 10 Ways = 10 Questions. All ‘Yes’ means you fit the criteria for having a logo designed. Any ‘No’ means you are not ready or do not need a logo designed yet.
- Do you sell a product or service that is easy to confuse with a competitor’s product or service?
- Do you use business cards, a website, or other marketing materials?
- Do you plan to build ‘brand loyalty?
- Do your customers expect you to have a logo?
- Would a logo demonstrate that your business or product is serious and professional?
- Would a designed logo give you a return on investment?
- Do you already know who your competitors are and who your target customer is?
- Is the logo representing a business that is scalable?*
- Do you have a budget for a logo?**
- Is your budget worth YOUR time?**
*Scalability refers to a business’s capacity to grow to meet increased demand. Examples of non-scalable businesses — dentists, engineers, graphic designers, and copywriters.
**A $20 logo doesn’t equate to the same customer experience or quality output that a $2000 logo will get you.
Whether you’re looking to add something memorable to represent your current brand or company or want to have something to replace your current ‘brand’ face’, incorporating a new logo is sure to give your brand a boost, if… you’re ready to have one.
Best of Luck,
Angel
Keep in touch: follow him on Twitter or here on Medium.
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Aesthetic Villain is a brand strategist who works with founders, entrepreneurs and startups to help them build their ideal brands.
Keep in touch: follow him on Twitter or here on Medium.
