Social Media is the NEW Resume

I get it. Not everyone enjoys having to scroll the timeline, scout and target accounts, and create witty content to capture an audience,

BUT…

it’s the way billions of dollars are exchanged across the market, and how billions of people are consuming ads. Every. Single. Day.

“When you think big with your social media presence and try to create a complete personality for your audience, you open up a whole new set of opportunities.”

The Attention Landscape

Social media has changed nearly everything about how we work and do everyday business. Since the lockdown, social media has offered job seekers and employers opportunities they wouldn’t have had 10 years ago.

If you would have told a small town freelancer 10 years ago, they’d need a social media presence to compete in the market, they’d laugh at you and say the same thing millions of other freelancers and entrepreneurs said back then

“Social Media is a waste of time, and most of my customers find me through publications and magazine ads. No thanks.”

(I know, because I was one of them)

Fast forward to now, it’s absolutely imperative that everybody has a social media presence. Not to collect likes or to go viral–but in order to compete within their market.

Businesses are going to sites like LinkedIn, YouTube, Twitter, TikTok, and Instagram in order to find and recruit talent– and the sharpest applicants are turning to social media to build an attractive brand for these businesses.

Considering Your Personal Brand

Social Media is a waste of time for most people who use it as a distraction and don’t use it to promote themselves

Yet, it has become a powerful marketing tool when they present themselves appropriately.

More and more companies are checking applicants’ social media accounts to see if they are culturally fit within the company, have the skills and expertise required for the position, and to look for any red flags that may bring negative attention to the company if they were to hire the applicant.

Conquering the “First Impression”

Everybody understands the power of impressions, yet they do not know where or how to position themselves to attract respected employers or interested clients.

If there is one goal that you should aim to get based off your social media presence, it’s this:

“Position yourself as an expert in your field always.”

It’s simple, I know. And it’s the reason why people like Dylan Madden and Alexander Cortes have made a living and built an outstanding audience in their respective professions. When you think big with your social media presence and try to create a complete personality for your audience, you open up a whole new set of opportunities.

Feel like there’s just one thing that’s holding you back from success? A branding consultation may be the right fit for you… Book a FREE Consultation Here